PAMPELONE CLOTHING launches ‘Mini-Me’ Collection in collaboration with mothers2mothers charity7 June 2017
Together with businesswomen, bloggers, and fashion influencers, PAMPELONE CLOTHING launched their ‘Mini-Me’ capsule collection today at a breakfast at The Ivy Chelsea Garden, London. Holly Anna Scarsella, founder of PAMPELONE CLOTHING, was joined by Emma France, European Director of mothers2mothers (m2m) to talk to guests about the PAMPELONE and m2m collaboration.
Following in the footsteps of designers Victoria Beckham, Bionda Castana, and Candice Swanepoel, who have all previously collaborated with the charity, PAMPELONE has created its three best-selling designs in miniature for girls of ages 2 to 7.
Comprising of a maxi dress with sleeves, long-sleeved tunic, and cheesecloth blouse, the capsule collection is made from the highest quality 100% cotton fabric as well as the brand’s signature embroideries in rich navy and pink. As with all PAMPELONE main line collections, all designs are ethically manufactured in India.
100% of the profits from the collection will be donated to m2m, which is working to eliminate paediatric aids and bring health and hope to families in sub-Saharan Africa. m2m has almost entirely eliminated mother-to-child transmission of HIV among its clients, with an average transmission rate of 2.1%, and with the help of this collaboration, aims to create a generation free from HIV.
Holly Anna Scarsella, founder of PAMPELONE CLOTHING comments: ‘Our customers are intelligent women who not only care about style, but also have a strong social conscience. I just know they will love to wear this collection with their daughters, nieces, goddaughters, while knowing they’re giving back to such an incredible cause.’
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